The year ahead is certain to be a challenging one for all businesses but with a bit of well thought out planning and a positive approach, success is potentially possible for all.  Here are several New Years Resolutions that are sure to contribute to that success.

I will build relationships.  In tough times it is human nature to cling to those people and things that can be trusted.  Resolve to build and strengthen your business relationships.  Make customer service your point of distinction.  Stay in touch with your clients and customers, build loyalty, strengthen your business relationships with your vendors and suppliers and remember to value your employees. 

I will focus on my business goals.  Now is not the time to put your business on auto-pilot.  Focus on the needs that will move your business forward.  Effect change when it is called for and do not dwell on that which is out of your control.  Keep short range and long range goals in clear perspective.  Delegate if necessary.  Work smart without distractions.  Refocus as necessary but don’t lose sight of your ultimate goals.

I will listen more.  Many new ideas are at first dismissed.  When looking for ways to maintain and grow your business, listen to the ideas and suggestions of others.  Listen to your business partners, customers, and especially your employees.  Many great ideas are born internally by those who know your business best.  Solicit others for input on how to improve business from the inside out and outside in and listen to those suggestions.

I will learn.  There is always something more to be learned.  Teach yourself a new skill.  Join a committee or organization to learn how they do business.  Form a network for social or business learning opportunities.  Learn from others how they conduct business and ask for help when you have a problem with yours.  Share ideas and learn from the mistakes and successes of others.

I will be a leader.  To be competitive in this business climate you need to be a leader and not a follower.  Innovation will drive business opportunities.  Keep current by researching your competition, paying attention to trends and keeping an open mind.  Utilize the internet for instant feedback and note hot topics like environmental awareness, health and the economy.  Be creative by leading rather than by just reacting.

I will be receptive to change.  Just because something has always worked in the past does not insure that it will continue to do so in the future.  Take a close look at your processes and procedures and be willing to change the way things are done in order to make them better.  Change is scary and often difficult to manage but can be exciting if handled correctly.  Energize enthusiasm for your business by accepting and leading the movement for changes that offer improvement.

I will ask for help.  Seek opportunities to grow your business during these tough times.  Now is not the time to be timid.  Ask for customer referrals.  Ask your employees to share ideas for improvement.  Ask for business by marketing and promoting your product or services.  Ask for help from your vendors as they are trying to keep their business strong as well.  The old saying, “it never hurts to ask” is true more now than ever before!

None of the above suggestions are new and I’m sure you’ve heard them over and over again.  The key though is to remember them and follow through with your resolutions throughout the year.  Keep your list ready and review it regularly throughout the coming year.  Resolutions are easily forgotten but those that are focused on usually result in success.  One final resolution should be to review and adhere to those resolutions made in January. 

Remember to thank those that help you along the way by sending Business Thank You Referral Cards,  Business Appreciation Cards and general Thank You Cards.

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Here’s to a promising and profitable 2009!

Linda Cress Dowdy
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