We want to host an event next spring to benefit a local charity… profitable for us or a loss?
I own 2 small businesses and we are interested in 2 goals. Promoting and helping a local charity organization, but also increasing people to our business location and increasing sales.
Maybe you can’t have both goals at once?
We were hoping to really give the charity a show… advertise for them and get attention to their cause, but also try and increase business at our store that day, or in general. Also get people to know we’re there…
Is this a bad combination? Not sure how to pull off something like this… any good ideas? Thanks!
I can say that I understand both ways why you are doing this type of marketing but it might benefit you more by focusing on the most important for a non-profit organization. Helping them first will let them know you are there for them and just have your business cards handy and if the non-profit doesn’t have a problem with you promoting your business name then go for it. If they do then just focus one goal at a time putting them first because they are the ones in need of funds and only people and local donations help 501c Non-profits generate income. Try it and hope it everything works out. Another tip is while promoting have a sign in sheet at your table or display table and make sure guests and visitors sign it and give them your brochure or business card that way the hard work is already done without asking for their contact information and then in few days follow up with the customers.
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